Web Design: Community Trolls, Net Neutrality, Content, Listserv, positioning and more!

by Fred Showker

Online world WEB update from DTG Magazine This closes out our year of web design tips, resources, leads and references. It's been a huge year and 2015 promises to be even bigger in terms of change. Get ready for a lot of disappointments and changes that may not be to your liking!
[] How to Construct a Content Machine (Even If You're Not a Natural-Born Writer)
[] Is Minimalist Web Design Poised to Rule the Online Future?
[] Community Trolls: Types, Motivations, and Solutions
[] The importance of app verticals for media companies
[] Transition Tips from Listserv to Online Community
[] How Consumers Feel About Sponsored Content
[] How to Write a Great Business Blog Post
[] What kind of blogger are you?
.... and the continuing online world

How Consumers Feel About Sponsored Content

MAyaz Nanji , writing for Marketing Profs. writes : "Most consumers (54%) say they do not trust pieces labeled "sponsored content" on online news websites, according to a recent report from Contently."
      Moreover, consumers are unsure about what the "sponsored content" label actually means: 48% of US adults surveyed believe it indicates that an advertiser paid for an article to be created and had influence on the content; 20% think it means the site wrote the content but the sponsor's money enabled it to happen; 18% believe the advertiser just paid for their name to appear; and 13% think the label indicates that the sponsor wrote the content.
GO Did you ever feel deceived? Click to see chart
GO What does 'sponsored' mean to you? Click to see chart
GO See this article : Study: Sponsored Content Has a Trust Problem
web design Full story : marketingprofs.com

How to Write a Great Business Blog Post

Whether you're a seasoned blogger or new to the scene, these tips can freshen up your work and give you ideas on how to get people to regularly follow your blog.
      Seems that everyone's churning out content these days — but that doesn't mean that everyone knows how to write a really good blog post that grabs member interest and keeps it. Here are just a few tips that might just help your blog writing stand out from the crowd.
      (We found close to 400,000 other articles on the web with the SAME TITLE ... sampled articles said basically the same thing!)
web design Full story : Maddie Grant, CAE -- Association Media & Publishing

How to Construct a Content Machine (Even If You're Not a Natural-Born Writer)

A marketing revolution has been taking place before our eyes. Interruption marketing has been overthrown. Businesses—yours and mine—can no longer force people to pay attention. Instead, we have to create valuable content that people want. Which means that marketing now means creating content.
      And you need new content... All. The. Time. And every piece of content you create must be "epic."
web design Full story : Construct a Content Machine by Mandi Ellefson

Transition Tips from Listserv to Online Community

There was a time when email listservs were the new kid on the block. During their heyday, listservs made a huge difference in member interaction and association communication. Today, however, some organizations are transitioning to online community technologies because they bring additional opportunities for member engagement and membership value, and incorporate trends in online social behavior and mobile technology too.
      However, even though online communities offer a number of benefits, switching your members from a listserv to a new engagement tool requires patience and a plan.
web design Full story : Joshua Paul , Association Media and Publishing

Is Minimalist Web Design Poised to Rule the Online Future?

You are trying hard. You have created a website. You are posting contents on a regular basis. But that’s only a small part.
      You’re also creating marketing content. Posting it on different blogs. You’re posting on different social media platforms as well. Yet somehow, you feel you’re not getting returns. And you’re frustrated, because you just can’t find a way out. So, what’s going wrong? Are you focusing enough on your website’s design?
web design Full story : Small Business Trends LLC

What kind of blogger are you?

In an age of digital publishing the inverted pyramid, used by generations of print journalists as the way to structure a story, might seem like an anachronism.
      True, it has helped writers order the information they impart, separating the most newsworthy from general background and context. Layer over the five “Ws” (who, what, when, where, and why); throw in an “H” (how) for good measure, and you have a reliable and well-tested model for journalism.
web design Full story : The Guardian

The importance of app verticals for media companies

Successful apps aren’t those that simply replicate a company’s Web site but rather provide content in a way that allows users to consume information.
      The mobile content market started full of colour, with pictures on platforms like i-mode (by NTT DOCOMO) or Vizzavi (by Vodafone) in 2002. The dominant coding was i- or xHTML, presented by browsers.
web design Full story : INMA - The International News Media Association

Community Trolls: Types, Motivations, and Solutions

"How-to" tips on managing community trolls are relatively prevalent, but many of the espoused tactics backfire in real-world settings because they're too broad and not deep enough.
      Troll Type 1: Scorned Fans
      Fans who have a complaint and who feel scorned—especially if former brand advocates or potentially such advocates—usually hold a lot of sway with other fans. Their opinions may bring in others who tag along with the complaint.

Troll Type 2: The Soapboxers
      Some commenters are so passionate about a topic that they will voice their opinion regarding it regardless of their comments' direct relevance to the specific topic at hand.

Troll Type 3: The Scandalmongers
      Scandalmonger trolls love to spread bad news and they love the limelight. Their motivation is to draw attention to themselves and frustrate people for their own entertainment. Accordingly, they're typically impossible to reason with or appease.

Dangerous Even When Understood, Deadly When Ignored
      Trolls are inevitable; but, as the forking paths of Chobani and its competitors illustrate, the level of impact they have on your brand can vary greatly. Tipping the balance in your favor depends primarily on how energized your trolls are versus your advocates; also, most of the approaches discussed in this article can effectively work to tilt the scales in your favor.
web design Full story : Dan Sullivan www.marketingprofs.com

GO MORE: Web Updates for Web Designers

And that wraps it for this edition of Marketing Update from DTG.
Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!

Thanks for reading

Fred Showker

      Editor/Publisher : DTG Magazine
      +FredShowker on Google+ or most social medias @Showker
      Published online since 1988


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