Publishing Update 1412 : Publishing, content, print, and DTP

by Fred Showker

Fred Showker's Publishing Update As you get ready for 2015, some things you may want focus on is developing your publishing strategy to run with the winners! We've come a long way and publishing today takes some careful construction and on-time delivery. C'mon and follow along as we follow publishing channels
[] The 10% digital-to-print rule: what success with digital magazines looks like
[] Google Loves Print: Guidelines Tell Us So
[] The future of digital publishing: Going back to hieroglyphics
[] Print gets their attention; digital brings it to life
[] From BBC to BuzzFeed: Lessons in mobile publishing
[] The 100-to-1 rule: Creating the best headlines
-- and more ...

Google Loves Print, This We Know, For Its Guidelines Tell Us So

A leaked internal document reveals Google's predilection for the web sites of print-media publishers. Why? Doesn't it know that print is dead?
      Google may be on the cutting edge of technology, but its search engine is going increasingly old school by favoring the web sites of print publications.
DIY christmas Full story :

The 10% digital-to-print rule: magazine publishers attempt to understand what success with digital magazines looks like

There is an ongoing debate concerning what exactly a digital-only publisher should expect in sales when they decide to launch their first publication. Several discussion boards on sites such as LinkedIn are centers of talk about the number of downloads and paid subscriptions a publisher can expect to achieve.
      Some digital publishers are beginning to share their numbers with their fellow digital publishers to get an idea about their level of success. One publisher of a new digital-only magazine wrote that they are seeing around 30 downloads a day, but of those downloads only about 5 percent subscribe. The numbers add up to far less subscriptions than they originally believed they would get.
DIY christmas Full story : TNM Digital Media LLC

Print gets their attention; digital brings it to life

While platforms proliferate for pushing content to all manner of mobile devices, an effective publishing program begins with coordinated, consistent messaging across your organization.
      "Most publishers are still on the learning curve when it comes to multiple-channel content delivery,” said Lane Press’s April Sellers, who led one of four presentations at the Annual AM&P Roundtable Roundup, October 9, at the National Guard Association of the United States.
DIY christmas Full story : Association Media & Publishing / Carole Schweitzer

The 100-to-1 rule: Creating the best headlines

Nobody uses the first draft in copywriting
      What does this have to do with creating the best headline? It's called the 100-to-1 rule. It's the rule all copywriters use but don't tell you about. It's the reason great copywriters get paid so much money. It's the writing you never see — the 99 lines that never get published.
DIY christmas Full story : Jeffrey Dobkin -- MultiView, Inc.

From BBC to BuzzFeed: Lessons in mobile publishing

As websites begin to generate more mobile than desktop traffic, Jon Bernstein shares the best practice of leading publishers
      If it hasn’t happened yet, it will. In the coming months, the websites you visit – those you read, run or contribute to – are likely to generate more traffic from smartphones and tablets than desktop and laptop computers. The mobile tipping point happened for the BBC earlier this year. It’s happened for the Guardian, where the mobile traffic accounts for around 60% at weekends. And the Internet Advertising Bureau (IAB) reports that more people now access retail sites via mobile than desktop, by a ratio of 52 to 48.
DIY christmas Full story : The Guardian

The future of digital publishing: Going back to hieroglyphics

Since the first hieroglyphics emerged in 4000 BC, communicators have constantly looked for ways to disseminate their work to a larger audience at a faster pace. One of the largest technological innovations to speed up the process was the printing press. Mainstream adoption came with the Gutenberg-style hand operated press in the 1600s. With 240 impressions per hour and everything printed on paper, the art of publishing spread quickly through Europe. Almost 150 years later, the industrial revolution sped up the process even more to 2,400 impressions per hour.
      Then, almost two centuries later, the advent of the personal computer and the internet took the world of publishing to a completely new level.
DIY christmas Full story : Business 2 Community

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Thanks for reading

Fred Showker

      Editor/Publisher : DTG Magazine
      +FredShowker on Google+ or most social medias @Showker
      Published online since 1988


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